Ethical Challenges in Viral Marketing

Ethical Challenges in Accounting: an Indian Case

Accountant working in the private or public sector companies must remain impartial and loyal to ethical guidelines when reviewing a company or individuals financial records for reporting purposes. People are expecting a lot from the professional community and the quality of the complex services provided by the accounting profession have confidence. Of The information provided by accountants sho...

Mitigating Overexposure in Viral Marketing

In traditional models for word-of-mouth recommendations and viral marketing, the objective function has generally been based on reaching as many people as possible. However, a number of studies have shown that the indiscriminate spread of a product by word-of-mouth can result in overexposure, reaching people who evaluate it negatively. This can lead to an effect in which the over-promotion of a...

Analyzing Ethical Decision Making in Marketing

Marketing ethics has been receiving increased research attention, particularly within the past 10 years. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Few of the models have been tested empirically. In addition, the existing frameworks suffer from certain limitations. This article presents an alternate approa...

Notes on Viral Marketing

• VM – alternative to mass marketing. More generally, direct marketing (DM) – mines available market data to determine customers worth targeting. – customer’s value – instrinsic value vs. network value. – it’s possible: IV < marketing cost, and IV + NV >> MC. – ignoring NV of customer’s misses out on a huge opportunity. • hotmail and ICQ instant messenger largely benefited from VM (i.e., networ...

Notes on Viral Marketing

• VM – alternative to mass marketing. Direct marketing (DM) – mines available market data to determine customers worth targeting. In contrast, VM considers the following. – customer’s value — instrinsic value vs. network value. – it’s possible: IV < marketing cost, but IV + NV >> MC. A DM perspective of customer value might lead to the conclusion that certain customers are not worth targeting s...

ISLAM AND CONTEMPORARY ETHICAL CHALLENGES